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Why Your Demo Video Shouldn't Be a Screen Recording
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A demo video isn't a tour of your product — it's a two-minute argument. Here's how to build one that makes viewers lean in instead of click away.
Most founders treat a demo video like a screen recorder with a voiceover: open the laptop, walk through the dashboard, click through every tab, and call it done. That's a tutorial, not a pitch. The demo that lands is built backwards from the moment you want the viewer to feel — usually a small, spec
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